Product Launches & Start-Ups

Product Launches

We can help you plan and develop a customized program to ensure an effective and successful product launch. We will provide you with significant insight focused on the time and events that need to take place prior to and during the launch of a product.

Start-ups

Pangaea Customized Consulting has a solid background in applying a complete support service for the start of a new business or the extension of an existing business, in the Canadian Market. We will help you answer such questions as:

• Where do I put my sales force and how many?
• How do I position my product?
• What is the competitive market?
• Brand plans, marketing plans, strategic plans?
• Do I get a DIN, and how do I get listed?
• How do I handle trade, wholesale distribution, logistics?
• What are my key messages and to whom?
• How do I segment my marketing efforts?
• How do I maximize share?
• Where is my market?
• What about my packaging design?
• Am I a virtual company or should I hire?
• And much more . . .

At Pangaea Customized Consulting we have a full understanding of the healthcare industry and health care delivery in Canada, and the process within, what we call, the "11 countries" since each province has a different set of rules. We assist in the management and successful positioning of your product within each province, and the marketing and sales tactics necessary to build brand performance.
As a client once said, "The pattern within Canada is … there is no pattern!" We provide the expertise necessary to help you and your company succeed. For more information on the services we provide, in whole or in part, for companies wishing to position themselves within the healthcare sector, please contact us.