Amgen has had the opportunity to work with Pangaea for the past 11 years providing strategic counsel and tactical support in the areas business development, new product launches and distributor and pharmacy chain relations. The Pangaea trade team; Bev, Michael, Tom and led by Kristen, has a broad and deep foundational understanding of the pharmaceutical industry and extensive relationships with key stakeholders. This knowledge base and network has served Amgen well in establishing a strong presence with our channel customers and targeting our investments in programs that have a tangible ROI. Specifically, in the last 3 years we have worked with Pangaea to forge a stronger presence with retail chains – focusing on education and adherence. Pangaea has been essential in recommending program opportunities based on ROI, corralling Amgen internal resources and coordinating execution and importantly follow-ups with select chains. Our strengthened presence in this area has very much to do with Pangaea’s capabilities in trade. Over the last 11 years, Pangaea has supported more than 8 major product launches for Amgen – providing important direction on channel strategy and carrying out all distributor communications, coordinating systems setup and POS announcements, and of course filling the channel. In all of these launches, without exception the Pangaea team has over-delivered (seriously), And at a macro level, the Canadian pharmaceutical market has never been more chaotic and unpredictable making Pangaea’s trade insights and guidance more valuable than ever in building awareness, establishing new distribution channels and maximizing our investments. Looking forward, I see Pangaea’s role continuing to grow as we pursue long term care opportunities and continue to build our retail position. Given Pangaea’s industry knowledge, strong network, dedication and value oriented approach I would strongly recommend Pangaea’s trade services to any organization, newly establishing or already established in the Canadian market.
Ralph Mueller, Director, Supply Chain, Amgen Canada Inc.
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