Channel Marketing
Channel marketing is the geographical identification of all touch points in selection and initiation of drugs in specific channels:
What you get
- Exceptional insight into the flow of product and money and changing regulations in every Canadian province
- Access to our carefully fostered relationships in all channels
- Comprehensive channel benchmarks to back up our recommendations and clearly demonstrate where you can expect results in resource optimization, activities or pricing
- Ongoing relationships with our consultants for timely review and support for the management and tendering processes in your channels
Pangaea is a team of professionals with practical and diverse well grounded commercial / government and key stakeholder experiences – they have been there and done it.
Michael Charbonneau, VP Specialty Products, Valeant Canada Limited
Retail
What you get
- Leverage with retail pharmacy and pharmacists
- Assessment of whether you’re maximizing the potential of your brand sales through changing pharmacy regulations
- Hands-on transactional dealmaking within the complex flow of stakeholders, product and money
Learn more about marketing and sales training
Hospital
What you get
- An overview of the changing hospital landscape
- Insight into buying groups and provincial variations
- Assistance with segmentation modeling for targeted deployment within the channel
- Help selecting the right distribution network
- Guidance on how discounts, rebates and grants can be positioned to gain exclusive accounts and renewable contracts
Learn more about customer segmentation
Long-Term Care (LTC)
What you get
- An overview of the components of LTC
- Portfolio assessment to determine channel appropriateness
- Deployment recommendation plan
- Pilot implementation to fine tune the effective release of your product
Specialty Care
Navigate the complex issues surrounding drugs that are high-cost, have safety issues, specialized methods of administration, special handling, or specific location/patent support requirements.
What you get
- Complete environmental overview and benchmarks for competing offerings, resourcing, activities and pricing
- Benchmarks for all direct-to-patient channel options
- Insight into best practices for assigning benefits for reimbursement
Learn more about strategic planning
Home Care
What you get
- Environmental overview of this burgeoning channel, with a focus on the movement of money and reimbursement for drugs as they vary from province to province
Internet Pharmacy
What you get
- Environmental review
- Benchmarks against industry standards
- Development of a customized allocation plan
- Identification and maintenance of Web and physical addresses
- Assessment of cross-border threats for the entire portfolio or a specific brand
- Assistance with linking IMS Brogan sales data to Internet pharmacy addresses to prevent flow of Canadian product across the U.S. border, to ensure that parallel trade does not occur
Contact us today to find out how we can maximize your channel marketing efforts