Customer Segmentation and Resources Deployment
Customer Segmentation
Need to improve deployment of marketing and selling resources across multiple stakeholder types and promotional channels? We can develop audience subsets and target lists to refine your tactics and optimize your resources.
After enrolling in the Pangaea Pharmaceutical Marketing Course, I was not sure exactly what to expect and whether or not it would offer any value since I had work experience already in Marketing. However I was pleasantly surprised that it exceeded all expectations. My favorite part of the course was listening to the guest speakers and gaining a better understanding of their learning’s and years of experience having succeeded and failed on different products in the industry. The course had great interactive sessions and I was always engaged and looking forward to the next day and at looking at the future offerings that Pangaea had to offer. By far one of the best courses I have taken in the pharma industry and would highly recommend it to others. It is a great course to improve knowledge, learn from others and take away some key pearls and learning’s that will change the way you do your current job.
Rebecca Hodgson, Nycomed Canada Inc.
What you get
- Detailed analysis of current audience for insights into new segment opportunities
- Thorough review of brand and portfolio strategies, regional and provincial variations and reimbursement considerations
- Highly customized audience reports that describe new segments for the insight you need to develop high ROI marketing strategies
Learn more about strategic planning
Resources Deployment with PanoraMix Advantage™
Get detailed, in-depth analysis of your company’s salesforce effectiveness.
What you get
- Comprehensive analysis by seasoned industry experts on required field force size changes, cost-cutting measures, product launches and partnership integration
- Detailed visualizations of sizing metrics, audience by territory and sales force deployment using Alignstar to eliminate waste and supercharge performance
Resources Deployment with PanoraMix Diagnostic™
Fine tune existing sizing and deployment through analysis, evaluation and recommendations.
It’s perfect for those who want an annual “check up” on current deployment and sizing and execution benchmarked against current industry trends.
What you get
- Sizing and audience recommendations for encouraging the adoption of industry best practices
- Deployment, sizing and territory performance benchmarks for optimal personnel efficiency and effectiveness