Marketing Pharmaceuticals in Canada - 2023 SPRING

Maximize the success of your brand. Learn how to grow your brand from experienced industry executives, no matter where it is in its life cycle.
Location
4 Full Days, In-Person Sessions at the Four Points by Sheraton, 2501 Argentia Rd., Mississauga

Monday
Apr 17, 2023, 9:00 AM – 5:00 PM

Tuesday
Apr 18, 2023, 9:00 AM – 5:00 PM

Monday
May 1, 2023, 9:00 AM – 5:00 PM

Tuesday
May 2, 2023, 9:00 AM – 5:00 PM

Register Now
$4,995 + ON HST

Learning Objectives

  • Understand the regulations that control promotion of products in the Canadian Pharmaceutical Industry
  • Develop a better understanding of the Canadian Pharmaceutical Industry and environmental influences that impact commercialization of pharmaceuticals
  • Gain an understanding of how pricing and reimbursement will significantly affect your brands’ success
  • Identify and apply strategies to make your brand more effective and shape its successful future
  • Pick up tips on how to use digital marketing, market research and data to maximize your brands’ performance
  • Determine the correct way to position, segment and target your audience for improved impact of your message and deployment of resources
  • Incorporate new and unique ways to be more successful in your career
  • Network with industry leaders and colleagues

Facilitators & Guest Speakers: Learn From Experience

Facilitators

Kyra Trainor and Helen Kalra - The Pangaea Group.

Guest Speakers

Various senior level executives within industry join to provide their experiences and provide real-life cases on commercializing pharmaceuticals

Course Format

Topics are covered in an interactive format and presented with application exercises. Case-based examples provide for the summation and review of the brand planning process. Sessions are offered in two - 2-day sessions to allow for practical implementation and ease impact of time out of office.

Who Should Attend?

No matter your current function, if you are a pharmaceutical industry professional looking to expand your knowledge of the industry, you will benefit by learning from other experienced professionals. In addition, you will have the opportunity to network with peers and senior leaders from across other companies.

Previous Participant Backgrounds

Recently appointed product managers, other industry employees/ managers who contribute to brand planning (sales, regulatory, medical, continuing education, patient support, reimbursement) as well as employees from agencies and suppliers working with brand managers.

Questions? Get in touch with The Pangaea Group!

If you prefer to be invoiced, please download the following brochure.

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