Martine Taylor

Director

Martine is a seasoned healthcare marketing strategist with a passion for building successful brands, driving commercial excellence and ultimately improving patient outcomes.

With over 25 years of experience across the pharmaceutical, biotechnology, and medical device sectors, Martine has held senior commercial positions, responsible for both pipeline and in-line brands, within some of the industry’s most respected organizations. Her deep understanding of the Canadian healthcare landscape, combined with her awareness of evolving global market dynamics, enables her to translate emerging trends into actionable strategies that deliver measurable business impact.

Martine’s expertise spans the full brand lifecycle, from early-stage asset planning to mature brand optimization. She brings extensive experience in strategic planning, brand development, launch excellence, lifecycle management, market positioning, and stakeholder engagement. Recognized as a highly skilled facilitator, she partners effectively with cross-functional teams, healthcare professionals, patients, and industry leaders to uncover insights that inform winning strategies.

Her consulting practice supports clients across a broad range of therapeutic areas, with oncology and rare diseases being a strong focus. Working across Canadian, U.S., and international markets, Martine has successfully guided organizations through complex commercial challenges, helping them build differentiated brands, identify growth opportunities, and achieve sustainable market success.

Known for her customer-centric approach and strategic mindset, Martine consistently develops innovative, integrated solutions that strengthen brand performance and accelerate growth. Clients value her strategic and tactical planning rigor, delivering strategies that are both visionary and actionable.

A trusted advisor with exceptional tenacity, passion and drive, Martine is committed to exceeding expectations and helping organizations drive innovation and achieve ambitious objectives.

Areas of Expertise

Commercial and Long-Range Strategic Planning

Brand Strategy, Positioning & Messaging

Product Launch Planning & Execution

Annual Brand Planning

Brand Plan Challenge Workshops

Brand Charter Development

Competitive Strategy & Competitive Simulations

Tactical Planning

Lifecycle Management & Portfolio Optimization

Stakeholder Engagement & Facilitation

Advisory Board Design & Insight Generation

Commercial excellence. Meaningful impact!

Areas of expertise

• Business Strategy
• Corporate Strategy