Business Strategy

We form close partnerships to ensure deep understanding of your business.

Pangaea tailors a team of pharmaceutical industry experts to meet your unique business needs.

Who we partner with

  • Directors
  • Brand managers
  • Regulatory
  • Market access
  • Medical
  • Sales

What we do

  • Brand/function strategic planning

  • Product life cycle management (launch to LOE)

  • Channel strategy – retail, LTC, hospital, specialty, home care

  • Marketing pharmaceuticals in Canada™ (MPiC) or customized training

How we maximize opportunities

  • Our team has facilitated over 80 strategic plans in the past 5 years.

  • We have been involved in over 600 product launches collectively.

  • Over 500 people have participated our MPiC program to date, including over 50 senior executive faculty members.

  • We have helped over 25 clients navigate LOE in the past 10 years.

  • Our team has 35 years of experience and relationships in specialty care, retail pharmacy, LTC, and hospital channels.

“Pangaea has people who are experts in each of these channels. The bringing together of all of them solidifies how Pangaea is different.” – Pangaea client