Kyra Trainor
Director
Kyra Trainor has over 30 years of marketing, government, sales and team-building leadership experience. Her broad experience crosses several industries including vaccines, pharmaceuticals, medical devices and consumer healthcare.
Kyra’s commercial leadership strength is in product launches, sales force scale-up & implementation and government reimbursement strategy. In her previous roles as a country commercial leader, she helped two organizations through full company acquisitions and ensured business continuity and commercial success. She has built several national sales forces from the ground up.
In her consulting practice, she works with clients on their commercial efforts, which can include: corporate and brand planning, industry benchmarking initiatives, teaching the next generation of marketers by leading the Marketing in Pharmaceuticals in Canada (MPiC™) course as well as managing trade and distribution for several companies established or wishing to establish a trading footprint in Canada.
Kyra’s passion for learning is at the forefront of everything she does. She holds an MBA and an Honours Bachelor of Science and enjoys learning about anything in the digital space.
Areas of expertise
- Corporate Strategy
- Business Strategy
- Trade Strategy